Managing Malala -- to inadvertently work against her own nation
Some facts we are ignoring about the Malala episode:
* Edelman, the world's biggest public relations firm which lists the likes of Starbucks and Microsoft as clients, handles her PR. They have set up a 5 person "Malala Press Office" in London for the purpose;
* McKinsey & Co, the giant management consultancy firm that advises governments, advises her on every step she has to take;
* James Lundie, a well-known speechwriter, and former press secretary to Lib-Dem leader Lord Ashdown, is assisting her in speaking assignments around the world;
* A Malala Fund has been established for promoting education of girls in Swat. More than £ 2 million have so far been collected, with Angelina Jolie donating $200,000 and undisclosed amounts from other donors;
* Shiza Shahid of McKinsey Consulting heads the Malala Fund, with Megan Smith, vice-president of Microsoft on its board. Shiza Shahid is related to Malala's father;
* Her autobiography "I AM MALALA", co-authored by Christina Lamb, came out last Monday, to coincide with the announcement of the Nobel Prize;
* £ 1million is the advance she got for her book, which is expected to be a best-seller;
* Her nomination for the Nobel has been proposed by the prime ministers of the UK, Canada, Norway, and Sweden;
* Her portrait by Jonathan Yeo, who has done official portraits of British Prime Ministers and Duke of Edinburgh, now hangs in Britain's National Portrait Gallery, London;
* The Queen has invited her to tea at the Buckingham Palace;
* There's a 3 week waiting list of jounalists who want to interview her;
* Mr Gordon Brown, former British Prime Minister is her handler.
And it all started when her father was hired by The New York Times, in 2009, for a story to debunk you know who in Swat..
Some facts we are ignoring about the Malala episode:
* Edelman, the world's biggest public relations firm which lists the likes of Starbucks and Microsoft as clients, handles her PR. They have set up a 5 person "Malala Press Office" in London for the purpose;
* McKinsey & Co, the giant management consultancy firm that advises governments, advises her on every step she has to take;
* James Lundie, a well-known speechwriter, and former press secretary to Lib-Dem leader Lord Ashdown, is assisting her in speaking assignments around the world;
* A Malala Fund has been established for promoting education of girls in Swat. More than £ 2 million have so far been collected, with Angelina Jolie donating $200,000 and undisclosed amounts from other donors;
* Shiza Shahid of McKinsey Consulting heads the Malala Fund, with Megan Smith, vice-president of Microsoft on its board. Shiza Shahid is related to Malala's father;
* Her autobiography "I AM MALALA", co-authored by Christina Lamb, came out last Monday, to coincide with the announcement of the Nobel Prize;
* £ 1million is the advance she got for her book, which is expected to be a best-seller;
* Her nomination for the Nobel has been proposed by the prime ministers of the UK, Canada, Norway, and Sweden;
* Her portrait by Jonathan Yeo, who has done official portraits of British Prime Ministers and Duke of Edinburgh, now hangs in Britain's National Portrait Gallery, London;
* The Queen has invited her to tea at the Buckingham Palace;
* There's a 3 week waiting list of jounalists who want to interview her;
* Mr Gordon Brown, former British Prime Minister is her handler.
And it all started when her father was hired by The New York Times, in 2009, for a story to debunk you know who in Swat..
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